Are you an Indian author? Have you recently published your book? Are you worried about book promotion in India? Are you worried about paying huge sums to PR agencies?
As an aspiring new book writer, you must be thrilled about publishing your first work. It is indeed an incredible experience – you finally get a chance to share your ideas with the whole world.
Yet, there is one common mistake that many writers do: they leave book promotion to the last minute.
Unfortunately, any new book now needs it. The earlier you start, the better. It is wrong to see online book promotion as an advertising campaign.
If you do it right, the promotion campaign helps you share your excitement and determination with your audience. This is the best way to expand it.
If you wonder how you can promote your book while staying within the initial budget, read ahead.
Tips for Book Promotion in India on a Budget
Step #1 – Use the Internet to Market Your Book
The Internet offers lots of opportunities for you to promote your new book at a low cost. Social media and special websites for new authors are always there to help you spread the news about your work.
Facebook, Instagram, and Twitter are very good platforms for first-time writers.
However, you’d better start building up your audience before the release of the book.
The larger the number of your followers, the bigger chances that your book will sell out.
Also, these platforms help you build your own brand. Such uniqueness can help you stand out from the crowd of other writers and build a community of loyal readers.
Step #2 – Build Connections
If you bet on a growing social media presence, networking can be of help to you too.
Your goal is to reach people who love reading but know nothing about you and your book. Ideally, you should be able to convert them into your readers.
If you create connections and network with other writers or other industry representatives, you can count on collaboration with them.
Their audiences are of interest to you. If they share your content or mention your book, your audience can grow significantly.
Such promotion is usually done on a barter basis. For example, you can exchange guest posts or advertise each other properly.
If you need help writing your posts, a qualified essay writer will be happy to assist you.
Step #3 – Get Your Book Reviewed by Professionals
One of the best ways to create more exposure for your book is to get your book reviewed by professionals.
The reviews can be of different types – Amazon reviews, Goodreads reviews, Blog reviews, Instagram reviews, YouTube reviews etc.
Many book blogs can also help you with author interviews, blog tours, giveaways, newsletter promotions and other services.
Step #4 – Use Advertising for Book Promotion
There are lots of ways you can advertise your book to people. Yet, the best ones, for now, are sponsored ads and social media advertisements.
Such ads are relatively cheap but help you reach the target audience you select. For example, you can create different content for different age groups. Such ads will definitely reach the right people.
This is the best way to advertise your intellectual property if you are under strict budget constraints.
An ad running for several weeks and reaching thousands of people will cost you around Rs. 2000.
Step #5 – Contact Book Clubs to Help you Promote Your Book
Budget book promotion is about searching for cheap or affordable opportunities. If you can’t reach people who you believe are your audience, book clubs can help you with that.
Book clubs unite people who love reading and enjoy sharing their thoughts.
Giving a copy of your new book to a couple of book clubs is the best thing you can do. If your book is good, word of mouth will do the rest of the promotion.
Step #6 – Promote Your Book in Person
These book clubs can also help you arrange your first in-person presentation. People love seeing a person behind the book, so if you can speak publicly, do it.
Such in-person promotion has a surprising effect. Readers who haven’t heard not know about you can become your most loyal audience because they get a chance to meet the author.
Thus, contact libraries, book clubs, and other literature venues that might be interested in hosting your presentation.
Prepare what you will talk about and make your marketing sophisticated, less aggressive. It definitely pays off.
You can take advantage of Internet here too by using Facebook Live, Instagram Live or by pre-recording a short video and sharing it across your social media platforms.
Step #7 – Go on Amazon and Goodreads for Book Marketing
These online platforms are ideal for selling and promoting books.
The potential audience across these platforms is huge and using them to your advantage can change your book promotion game.
Create your author page on Goodreads, link your blog and social media profiles to this page and try to write content here as regularly as possible.
If the book is really good, selling on Amazon often turns out to be a success for new authors.
If you are a beginner writer who is new to book promotion, online is the best way to do it if you want to stay within budget.
The Internet offers lots of opportunities to spread the news about your book and market you book to people who are hard to reach out to.
Write high-quality content and advertise your book using social media tools. Do not leave it until the last minute.
Also, there are book clubs and other venues where you can present your book in person or leave a copy of it. People would definitely recommend it if they find it good.
Don’t want to do any of the steps above? Need professional help for your Book Promotion? Contact us.
Have we left out any book promotion strategy which helped you? Let us know in the comments below.